A popular trend among young men on social media is “looksmaxing,” the belief that individuals should take every possible measure to optimize their physical appearance.
Popularized by influential social media figures, looksmaxing is more widespread than commonly assumed. A recent interview by CBS News featured a 16-year-old boy who was using steroids and exercising intensively (CBS Mornings, 2026). While regular exercise is generally beneficial, steroid use poses significant health risks. Notably, the teen was well aware of potential consequences such as reduced libido and an increased risk of heart attacks by age 30, yet still chose to continue (CBS Mornings, 2026). This shocked many during the interview.
The looksmaxing community is quite popular online and has even introduced terms such as “mogging,” which refers to the pursuit of being not only more attractive than other men but also significantly more physically imposing. This community perpetuates the belief that only those in the top percentile of attractiveness can achieve success and fulfillment, and that success and fulfillment lie in your looks and status; without this, you cannot achieve the “ideal life”. It encourages young men to focus on the external rather than what lies within. Traits such as good character and values are put aside, with the main goal being to achieve the best looks and make as much money as possible.
The dangers of these trends lie in the deeply rooted, harmful beliefs they foster in impressionable young men. In extreme cases, individuals have attempted to alter their jawlines through self-inflicted injury. Others pursue hazardous methods to increase height, despite scientific evidence indicating that genetics accounts for approximately 80% to 90% of height variation, with lifestyle and environmental factors being 20% to 10% (McDonough, 2025). Some even undergo surgical procedures involving bone fractures to gain a few additional inches in height. These behaviors make us question the underlying issues that drive young men to go to such extremes.
Looking at how men’s beauty has changed can give us a good understanding of what precipitated these ideas. Traditional masculine roles have shifted significantly from the 1990s to the 2000s. The idea of the “pretty face” man exploded in popularity in the 2010s, with the beauty industry playing a major role in reshaping how we perceive male attractiveness today. Dating app algorithms have also had a damaging effect on how men feel about their looks. These apps rank men largely based on appearance, reinforcing the belief that looks determine worth.
Combined with the pervasive idea that men must be powerful, wealthy, high-status, and physically attractive to have value or attract a partner, it’s no wonder so many young men may feel inadequate.
Another factor is the age of technology. Some young men have never pursued romance outside of a dating app, making the idea of approaching women in person feel impossible, scary, and daunting.
These dating app algorithms push men to fixate on what they lack: “If I had a more chiseled jawline, I’d get more matches. If I were five inches taller, I’d be more attractive.” These are notions pushed by communities online. Rather than recognizing their strengths, they are constantly reminded of their shortcomings. Exercise, going to the gym, and staying active are genuinely beneficial habits, especially for mental health. But when fitness becomes an obsession, when it becomes the core of one’s identity, it crosses into dangerous territory. We have to remember to look inward first. Why are we doing this? Is it for ourselves or the approval of others?
When we face such pressures, it is essential to recognize that self-worth and health are not determined by outward appearance or external approval. Rather than pursuing unattainable ideals, as individuals, we should prioritize authentic well-being, acknowledge our unique strengths, and make choices that genuinely support health and confidence. If that means going to the gym, then we can do that. If that means trying to be the best versions of ourselves, then we can try, but we can’t get lost in the trap of losing ourselves in the pursuit of something that may not even make us happy.
At Avedian Counseling Center, our counselors offer therapy focusing on self-esteem, self-worth, and building confidence. Call us today for a brief complimentary consultation.
CBS Mornings. (2026, April 6). Teen says social media trend convinced him to take dangerous steroids [Video]. YouTube. https://www.youtube.com/watch?v=tK0d_TZy2w4
McDonough, B. M. (2025, August 18). The genetics of height. Harvard Medicine Magazine. https://magazine.hms.harvard.edu/articles/genetics-height
Nicholas Schaub is an Associate Marriage and Family Therapist dedicated to supporting clients on their path toward healing and growth. He holds an undergraduate degree in Psychology with a minor in Entrepreneurship, as well as a master’s degree in clinical psychology with an emphasis in Marriage and Family Therapy, both from California Lutheran University. Having lived in Thailand, the Philippines, the United Kingdom, and the United States as a third-culture kid, Nicholas brings a deep appreciation for cultural diversity and adaptability to his practice. His global upbringing fosters a culturally sensitive and open approach, enabling strong connections with clients from diverse backgrounds. Aiming to break the stigma around men seeking therapy, Nicholas is committed to offering a safe, inclusive environment where clients of all genders and backgrounds can share openly and feel genuinely supported.
